Power of The Subconscious Mind

Our mind is extremely powerful. Unfortunately, most of us try to make changes solely from a conscious level. We base our desires to change and elevate on our motivation and will power. But without the support of your emotions and habits, which all reside in your subconscious mind, once your willpower and motivation fade, your emotions will override your logic in a heartbeat.

When you have an overwhelming amount of thoughts that keep you up at night, cause your heart rate to increase or simply drain your energy… aka thoughts that don't serve you… you must pay attention to those automatic negative distorted thinking patterns  which reside in your subconscious programming. You may consciously want to “relax” or thinking positive, but without training your mind to have positive resilience and take the time to reprogram that subconscious automatic thinking, you honestly don’t stand a chance. It is frustrating, draining and it can feel as if...

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The Opposite of Thick Skin

As a woman, a sensitive and empathetic one at that, I often found myself in the stereotypical situations where I would go to the bathroom to cry for a work-related issue. For the past 7 years, I’ve been working with two strong men who have mentored me and guided me fiercely. Both have shown me great love and unconditional support towards my personal happiness amidst running their own companies.

But every so often, I would hear those famous words: “Atena, you can’t let this get to you. You need to develop thicker skin if you want to be successful.”  Sometimes, I found myself storming out of the office, thinking to myself “If this is what I need to do in order to be successful, maybe it’s just not for me.” I’d come home and my partner would unfortunately have to patiently listen to my rants as he debated what the safest response would be.

Knowing that I have the entrepreneurial bug and that working for others would never be a...

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Generational gaps with immigrants – the secret to never arguing with your parents, loving them and doing what you want in life

I once dated this guy who was waiter with the self-esteem of a doctor. I tried to understand where all the self-assurance came from. Did we both live in North America in a state that basically sponsors higher education? Confused, I asked what his parents wanted for him and he said his mom always told him “do whatever makes you happy son.”

There’s two ways to view this, from the immigrant perspective at least, to look at this: his parents are stupid for having such low expectations or damn he is so lucky to have no pressure to be a high performer. 

If I had gone home and told my mom that my big dream in life was to serve croissant, she would probably have put me on the first plane back to Iran and told me to only come back when I truly understand just how lucky I really am.

Before anyone gets too upset, I want to point out that I do not look down upon being a waiter. Having worked in restaurants and the night life for many years myself, I truly respect it as a...

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nothing in this life will be enough until you feel enough - know your worth.

"We need to see ourselves as basic miracles." - Virginia Satir

We spend a lifetime obsessed with our goals, building our competence, pretending we don't judge others (but you know... "that person is so wrong, I don't  even have time to deal") and trying to talk ourselves out of hurtful moments so much so that we end up staying trapped inside them way longer than necessary. 

I'm embarrassed to admit that for the longest time I honestly did not know the difference between thoughts and feelings. And for the life of me, I could NOT understand how anyone could CHOOSE to think a certain way or CHOOSE to feel a certain way.

I became obsessed with figuring it out. And I'm glad to say I have and it is so much f****ing simpler than people (aka thought leaders I guess?) lead it on to be. Simply put the thoughts that are entertained by your mind translate into a feeling inside your body.

Thoughts that say this is hard, desperate and hopeless will generate feelings of depression and...

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